Every once in a while, a beauty brand comes along that feels less like a product line and more like a movement. A few weeks ago, I casually mentioned Beauty Pie on Instagram—and wow. My DMs lit up like a Christmas tree. So many of you shared your experiences: your favorite products, the moment you discovered the brand, and why you’ve stuck with it. Honestly, I don’t think I’ve ever seen such an outpouring of excitement over a single beauty recommendation. Naturally, I had to dive in and test it for myself.

What Is Beauty Pie, Exactly?

If you’ve somehow missed the buzz, here’s the rundown: Beauty Pie is a direct-to-consumer membership-based beauty club that gives you access to luxury formulas without the sky-high retail markup. By cutting out the middleman, they’re able to deliver high-performance skincare, makeup, candles, and even fragrances at close-to-cost pricing. Translation? You’re paying for the actual product, not the fancy packaging, retail overhead, or celebrity marketing campaigns.

I’ll be honest—I was skeptical at first. Could it really be effective and affordable? Those two words don’t usually go hand in hand in the beauty industry. But after a few weeks of incorporating their products into my daily routine, I can confidently say: this brand delivers.

A Brand Built on Fairness

Beauty Pie isn’t just another “budget” skincare line. It was founded by Marcia Kilgore, the powerhouse behind other cult-favorite beauty brands (you might recognize Bliss Spa, one of her earlier successes). After years in the industry, she decided it was time for a shake-up. As she put it: “I just think the customer deserves more. And I’d like to be responsible for bringing it to her.” Cue the applause.

And she’s right. Why should high-quality skincare be something we feel guilty splurging on? Beauty Pie takes that guilt out of the equation, letting us explore luxury products at a fraction of the cost.

How the Membership Works

Membership is straightforward and surprisingly flexible. I started with their $10/month plan, which gives access to $100 worth of products at regular retail value. Depending on what you choose, those $100 could translate into products worth hundreds at traditional beauty counters. Seeing the “what you’d pay” vs. “what you actually pay” side by side is a thrill in itself.

And if you want more? Just bump up your membership tier. Simple.

My Beauty Pie Starter Kit

When I placed my first order, I targeted the skincare concerns most of you ask me about: anti-aging, dark spots, hydration, and pore control. Here’s what stood out:

• Super Retinol Anti-Wrinkle Eye Cream
  I’ve always been curious about retinol for fine lines, but hesitant because it can be harsh. Beauty Pie’s slow-release formula eased me in gently. Within three weeks, my under-eyes were brighter, smoother, and—dare I say it—I actually felt confident skipping concealer.
• Triple Hyaluronic Acid Serum
  This product is, quite literally, a tall glass of water for your face. The combination of hyaluronic acid and ceramides works double-duty: locking in hydration while shielding skin from environmental stressors like pollution. My complexion felt plumper, more even-toned, and far less prone to irritation.
• Super Pore-Detox Black Clay Mask
  My skin is a mix of dry and oily (a.k.a. the classic combo conundrum). This mask, packed with glycolic, salicylic, and lactic acids plus kaolin clay, became my go-to solution for my shiny t-zone. A quick ten-minute treatment left my pores looking refined and my skin feeling balanced.
• Japanfusion Super Cream
  If the clay mask is a detox, this cream is a recharge. It’s antioxidant-rich, infused with vitamin C, and ultra-hydrating. Perfect for nights when my cheeks needed extra love.

Why Beauty Pie Stands Out

What really impressed me wasn’t just the product performance (which, let’s be clear, was stellar) but the freedom to experiment. Normally, trying out multiple serums, masks, and creams would mean draining my bank account. With Beauty Pie, I felt empowered to test and tailor my skincare without guilt.

And while I focused on skincare for my first haul, the range goes way beyond that. From candles that could rival Diptyque to fragrances you’d swear came from a Parisian boutique, there’s something for every beauty lover—and every budget.

Final Thoughts

Beauty Pie isn’t about cutting corners; it’s about cutting through the noise. It’s proof that quality doesn’t have to come with a luxury markup, and that taking care of your skin shouldn’t feel indulgent—it should feel accessible.

If you’ve been curious about retinol but scared of the price tag, if your skin is begging for hydration but your wallet says no, or if you’re simply tired of the “luxury tax” in the beauty world, this membership might be exactly what you’ve been looking for.

And because I know so many of you are itching to try it: don’t forget to use my code JennySentMe for a $50 allowance on your first month. Think of it as your permission slip to finally try that serum, cream, or mask you’ve been eyeing.

Trust me—your skin (and your budget) will thank you.